{"id":1494,"date":"2026-05-29T08:13:29","date_gmt":"2026-05-29T08:13:29","guid":{"rendered":"https:\/\/caseyzeman.com\/blog\/?p=1494"},"modified":"2026-05-29T08:24:34","modified_gmt":"2026-05-29T08:24:34","slug":"amy-porterfield-business-pivot","status":"publish","type":"post","link":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot","title":{"rendered":"$130M Business \u2014 Then She Started Over | The Casey Zeman Show #3 ft. Amy Porterfield"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

There\u2019s this moment most people don\u2019t talk about enough, and it usually shows up right when things look like they\u2019re working from the outside. Your launches are doing well, the numbers make sense, people know you for something, but it still feels off. Not broken, just\u2026 incomplete. Like you\u2019ve outgrown the version of the business that once worked so well.<\/span><\/p>\n

That\u2019s exactly what Amy walked through, and what stood out wasn\u2019t the pivot itself, but how long it had actually been building. From the outside, it can look like someone just decided to change direction overnight, but in reality, this was something she had been sitting with for almost two years, and seriously working through for at least one. It wasn\u2019t impulsive, it was layered. It came from doing the same thing over and over again, getting really good at it, and then realizing she was being pulled toward something more advanced, something that matched where she and her audience had both grown.<\/span><\/p>\n

And that\u2019s where this becomes really relatable, especially if you\u2019re running webinars or selling anything online.<\/b> There\u2019s a difference between someone who is just getting started and someone who\u2019s already in motion and now asking, \u201cWhat\u2019s next for me?\u201d When your audience starts asking that question, even quietly, your content and your offers have to evolve with them. Otherwise, you end up with this gap where people want to continue the journey with you, but you haven\u2019t created the next step yet.<\/span><\/p>\n

Why relatable content is what actually converts<\/b><\/h3>\n

What\u2019s interesting is how much this connects to something Brandon talked about earlier, which is this idea that people need to see themselves in what you\u2019re saying. It\u2019s not enough to talk about growth or scaling in a broad way. It lands differently when someone reads or hears something and thinks, \u201cThat\u2019s exactly where I am right now.\u201d Like when you\u2019re running webinars that are working, but you can feel they\u2019re not hitting the same way anymore, or when your audience is showing up but not moving forward the way they used to. That specificity, that situation-based language, is what makes people lean in. It\u2019s the difference between general advice and something that feels real.\u00a0<\/span><\/p>\n

You can watch\u00a0<\/span>Brandon\u2019s episode\u00a0<\/a>here if you want to hear how he breaks this down in more detail, especially how he uses specific situations in titles and messaging to make content instantly relatable.<\/span><\/p>\n

The pivot Amy made wasn\u2019t just about changing a product. It was about responding to that exact moment in her audience\u2019s journey. She had spent years helping beginners start, and now she wanted to work with people who had already built something and were ready to elevate it. That shift only worked because she had already put in the reps. She had done the same thing for years, built trust, built authority, and stayed in her lane long enough to earn that next move.<\/span><\/p>\n

And that\u2019s a part people often want to skip. There\u2019s this urge to keep trying new things, especially as entrepreneurs, but what she reinforced is that doing the same thing repeatedly, getting known for it, and building that foundation is what gives you the leverage to pivot later. Without that, the shift feels unstable. With it, the shift feels like a natural progression.\u00a0<\/span><\/p>\n

Building through uncertainty instead of waiting for clarity<\/b><\/h4>\n

One of the most honest parts of this conversation was around how uncomfortable the transition usually is. Moving from a model she knew deeply, live launches, webinars, predictable revenue patterns, into something completely different, like high-ticket coaching with sales calls and a new team structure\u2026 that\u2019s not a small adjustment. That\u2019s rebuilding parts of the business from scratch.<\/span><\/p>\n

And this is where it ties back to something a lot of people are experiencing right now, especially with AI changing how fast things move. There\u2019s this feeling of wanting to wait until things feel clear again, until there\u2019s a signal that says, \u201cNow is the right time.\u201d But what came through really strongly here is that growth doesn\u2019t come from waiting for that clarity. It comes from stepping into something uncertain and figuring it out as you go.<\/span><\/p>\n

That itchy<\/i> feeling she described, where you\u2019re constantly questioning if you\u2019re doing it right, is actually the signal. Not the stop sign.<\/b><\/p>\n

At the same time, even with all the changes AI is bringing in, there\u2019s something that hasn\u2019t shifted. Strategy, perspective, and experience still come from you. AI can help you move faster, it can help you execute, it can even help you structure things like webinars, emails, or pages, but it doesn\u2019t replace the depth that comes from having done the work for years. That\u2019s why even as they\u2019ve adopted AI more deeply into the business, the focus has also moved toward more human connection. More live coaching, more interaction, more moments where people aren\u2019t just consuming content but actually engaging with someone who understands what they\u2019re building. Because when everything else becomes easier to create, that human layer becomes the differentiator.<\/span><\/p>\n

And if you think about it, this is another place where relatability shows up again. It\u2019s one thing to read a perfectly written piece of content. It\u2019s another to be in a conversation where someone listens to your specific situation and responds to it in real time. That\u2019s where people feel seen, and that\u2019s what makes them stay.<\/span><\/p>\n

There\u2019s also something else underneath all of this that doesn\u2019t get highlighted enough, which is how intentional she\u2019s been about continuing to learn, even at this stage. Investing in programs, learning new models, putting herself in rooms where she\u2019s not the most experienced person. Not because she has to, but because she knows it shortens the gap between where she is and where she wants to go.<\/span><\/p>\n

And that connects back to something really simple but easy to overlook. <\/span>Whether it\u2019s investing in learning, shifting your messaging, or changing your offer, none of it works unless you actually apply it. The return doesn\u2019t come from buying the program or having the idea. It comes from what you do with it after.<\/b><\/p>\n

And if you had to bring it back to something practical, especially for anyone creating content or running webinars, it would be this. Instead of trying to sound better or more polished, start by asking, \u201cWhat situation is my audience in right now?\u201d and \u201cHow do I say this in a way where they immediately recognize themselves in it?\u201d Because that\u2019s what cuts through. That\u2019s what makes someone stop and pay attention.<\/span><\/p>\n

If this resonated, you can watch the episode on my <\/span>YouTube channel <\/b>to hear the full conversation and everything we unpacked in detail.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

There\u2019s this moment most people don\u2019t talk about enough, and it usually shows up right when things look like they\u2019re working from the outside. Your launches are doing well, the numbers make sense, people know you for something, but it still feels off. Not broken, just\u2026 incomplete. Like you\u2019ve outgrown the version of the business […]<\/p>\n","protected":false},"author":3,"featured_media":1499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-1494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"\nHow Amy Porterfield Grew With Her Audience and Pivoted Her Business<\/title>\n<meta name=\"description\" content=\"Amy Porterfield shares how she evolved her offers as her audience matured and what it really takes to grow beyond your original business model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Amy Porterfield Grew With Her Audience and Pivoted Her Business\" \/>\n<meta property=\"og:description\" content=\"Amy Porterfield shares how she evolved her offers as her audience matured and what it really takes to grow beyond your original business model.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot\" \/>\n<meta property=\"og:site_name\" content=\"Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T08:13:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T08:24:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2026\/05\/Amy-Porterfield-Podcast.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Zeman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CaseyZeman\" \/>\n<meta name=\"twitter:site\" content=\"@CaseyZeman\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Zeman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot\"},\"author\":{\"name\":\"Casey Zeman\",\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/#\\\/schema\\\/person\\\/ae2e9ff4a14c5a2caa5cd1570950d688\"},\"headline\":\"$130M Business \u2014 Then She Started Over | The Casey Zeman Show #3 ft. Amy Porterfield\",\"datePublished\":\"2026-05-29T08:13:29+00:00\",\"dateModified\":\"2026-05-29T08:24:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot\"},\"wordCount\":1188,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/#\\\/schema\\\/person\\\/ae2e9ff4a14c5a2caa5cd1570950d688\"},\"image\":{\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Amy-Porterfield-Podcast.jpg\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot\",\"url\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot\",\"name\":\"How Amy Porterfield Grew With Her Audience and Pivoted Her Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Amy-Porterfield-Podcast.jpg\",\"datePublished\":\"2026-05-29T08:13:29+00:00\",\"dateModified\":\"2026-05-29T08:24:34+00:00\",\"description\":\"Amy Porterfield shares how she evolved her offers as her audience matured and what it really takes to grow beyond your original business model.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot#primaryimage\",\"url\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Amy-Porterfield-Podcast.jpg\",\"contentUrl\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Amy-Porterfield-Podcast.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/amy-porterfield-business-pivot#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/caseyzeman.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"$130M Business \u2014 Then She Started Over | The Casey Zeman Show #3 ft. Amy Porterfield\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/\",\"name\":\"Casey Zeman\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/#\\\/schema\\\/person\\\/ae2e9ff4a14c5a2caa5cd1570950d688\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/#\\\/schema\\\/person\\\/ae2e9ff4a14c5a2caa5cd1570950d688\",\"name\":\"Casey Zeman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/casey-pic.png\",\"url\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/casey-pic.png\",\"contentUrl\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/casey-pic.png\",\"width\":690,\"height\":690,\"caption\":\"Casey Zeman\"},\"logo\":{\"@id\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/casey-pic.png\"},\"url\":\"https:\\\/\\\/caseyzeman.com\\\/blog\\\/author\\\/casey-zeman\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Amy Porterfield Grew With Her Audience and Pivoted Her Business","description":"Amy Porterfield shares how she evolved her offers as her audience matured and what it really takes to grow beyond your original business model.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot","og_locale":"en_US","og_type":"article","og_title":"How Amy Porterfield Grew With Her Audience and Pivoted Her Business","og_description":"Amy Porterfield shares how she evolved her offers as her audience matured and what it really takes to grow beyond your original business model.","og_url":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot","og_site_name":"Blogs","article_published_time":"2026-05-29T08:13:29+00:00","article_modified_time":"2026-05-29T08:24:34+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2026\/05\/Amy-Porterfield-Podcast.jpg","type":"image\/jpeg"}],"author":"Casey Zeman","twitter_card":"summary_large_image","twitter_creator":"@CaseyZeman","twitter_site":"@CaseyZeman","twitter_misc":{"Written by":"Casey Zeman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot#article","isPartOf":{"@id":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot"},"author":{"name":"Casey Zeman","@id":"https:\/\/caseyzeman.com\/blog\/#\/schema\/person\/ae2e9ff4a14c5a2caa5cd1570950d688"},"headline":"$130M Business \u2014 Then She Started Over | The Casey Zeman Show #3 ft. Amy Porterfield","datePublished":"2026-05-29T08:13:29+00:00","dateModified":"2026-05-29T08:24:34+00:00","mainEntityOfPage":{"@id":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot"},"wordCount":1188,"commentCount":0,"publisher":{"@id":"https:\/\/caseyzeman.com\/blog\/#\/schema\/person\/ae2e9ff4a14c5a2caa5cd1570950d688"},"image":{"@id":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot#primaryimage"},"thumbnailUrl":"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2026\/05\/Amy-Porterfield-Podcast.jpg","articleSection":["Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot#respond"]}]},{"@type":"WebPage","@id":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot","url":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot","name":"How Amy Porterfield Grew With Her Audience and Pivoted Her Business","isPartOf":{"@id":"https:\/\/caseyzeman.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot#primaryimage"},"image":{"@id":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot#primaryimage"},"thumbnailUrl":"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2026\/05\/Amy-Porterfield-Podcast.jpg","datePublished":"2026-05-29T08:13:29+00:00","dateModified":"2026-05-29T08:24:34+00:00","description":"Amy Porterfield shares how she evolved her offers as her audience matured and what it really takes to grow beyond your original business model.","breadcrumb":{"@id":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot#primaryimage","url":"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2026\/05\/Amy-Porterfield-Podcast.jpg","contentUrl":"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2026\/05\/Amy-Porterfield-Podcast.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/caseyzeman.com\/blog\/amy-porterfield-business-pivot#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/caseyzeman.com\/blog"},{"@type":"ListItem","position":2,"name":"$130M Business \u2014 Then She Started Over | The Casey Zeman Show #3 ft. Amy Porterfield"}]},{"@type":"WebSite","@id":"https:\/\/caseyzeman.com\/blog\/#website","url":"https:\/\/caseyzeman.com\/blog\/","name":"Casey Zeman","description":"","publisher":{"@id":"https:\/\/caseyzeman.com\/blog\/#\/schema\/person\/ae2e9ff4a14c5a2caa5cd1570950d688"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/caseyzeman.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/caseyzeman.com\/blog\/#\/schema\/person\/ae2e9ff4a14c5a2caa5cd1570950d688","name":"Casey Zeman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2025\/07\/casey-pic.png","url":"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2025\/07\/casey-pic.png","contentUrl":"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2025\/07\/casey-pic.png","width":690,"height":690,"caption":"Casey Zeman"},"logo":{"@id":"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2025\/07\/casey-pic.png"},"url":"https:\/\/caseyzeman.com\/blog\/author\/casey-zeman"}]}},"_links":{"self":[{"href":"https:\/\/caseyzeman.com\/blog\/wp-json\/wp\/v2\/posts\/1494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caseyzeman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caseyzeman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caseyzeman.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/caseyzeman.com\/blog\/wp-json\/wp\/v2\/comments?post=1494"}],"version-history":[{"count":7,"href":"https:\/\/caseyzeman.com\/blog\/wp-json\/wp\/v2\/posts\/1494\/revisions"}],"predecessor-version":[{"id":1503,"href":"https:\/\/caseyzeman.com\/blog\/wp-json\/wp\/v2\/posts\/1494\/revisions\/1503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caseyzeman.com\/blog\/wp-json\/wp\/v2\/media\/1499"}],"wp:attachment":[{"href":"https:\/\/caseyzeman.com\/blog\/wp-json\/wp\/v2\/media?parent=1494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caseyzeman.com\/blog\/wp-json\/wp\/v2\/categories?post=1494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caseyzeman.com\/blog\/wp-json\/wp\/v2\/tags?post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}