{"id":648,"date":"2023-04-25T02:18:00","date_gmt":"2023-04-25T02:18:00","guid":{"rendered":"https:\/\/blue-quetzal-817358.hostingersite.com\/blog\/?p=648"},"modified":"2026-03-04T12:54:33","modified_gmt":"2026-03-04T12:54:33","slug":"grow-your-business-on-autopilot","status":"publish","type":"post","link":"https:\/\/caseyzeman.com\/blog\/grow-your-business-on-autopilot","title":{"rendered":"How to Educate Your Audience and Grow Your Business on Autopilot"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"648\" class=\"elementor elementor-648\">\n\t\t\t\t<div class=\"elementor-element elementor-element-371b9a0 e-flex e-con-boxed e-con e-parent\" data-id=\"371b9a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5496389 elementor-widget elementor-widget-text-editor\" data-id=\"5496389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Are you a coach, course creator, or digital entrepreneur who needs help automating your business?<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Content creation can feel overwhelming if you\u2019re a newbie entrepreneur or solopreneur. Keeping up with creating engaging content <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> marketing yourself on social media 24\/7 can feel impossible.<\/span><\/p><p><span style=\"font-weight: 400;\">But if you want to produce consistent revenue by selling your digital products or services, you need consistency. And the best way to do that is to learn how to automate.<\/span><\/p><p><span style=\"font-weight: 400;\">The more you can automate your content and marketing, the more you can focus on your zone of genius elsewhere. If you\u2019re not sure where to begin, don\u2019t worry \u2026 that\u2019s my specialty.<\/span><\/p><p><span style=\"font-weight: 400;\">I love helping entrepreneurs leverage their products and services to make consistent sales on autopilot. I\u2019ll show you exactly how to do that with the right social media content and create the perfect webinar.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s a quick video overview before I dive in on the specifics of automation:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ac6bfd e-flex e-con-boxed e-con e-parent\" data-id=\"8ac6bfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adbf08e elementor-widget elementor-widget-video\" data-id=\"adbf08e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=rsVV3z4wEvg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bec5213 e-flex e-con-boxed e-con e-parent\" data-id=\"bec5213\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9030d elementor-widget elementor-widget-text-editor\" data-id=\"7a9030d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Automating Engagement: The Problem Most Entrepreneurs Face<\/span><\/h2><p><span style=\"font-weight: 400;\">Let\u2019s face it, entrepreneurship isn\u2019t easy in the beginning. You have so many responsibilities and so little time. It often feels like there is never enough time to create content and actually engage with your audience regularly.<\/span><\/p><p><span style=\"font-weight: 400;\">But if you want consistent revenue from services, coaching, or products, you have to make time to engage with your audience. Even if you create the best course or coaching program ever, marketing it to the right customer is the biggest factor.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are my two best strategies to give you some ideas on automating your engagement and getting your awesome stuff in front of the right audience.<\/span><\/p><h3><span style=\"font-weight: 400;\">Leverage the Power of Webinars<\/span><\/h3><p><span style=\"font-weight: 400;\">Remember, you want all of your hard work creating great content to get clients into your system and join your email list. My personal favorite way to do this is to get them to <\/span><a href=\"https:\/\/resources.easywebinar.com\/ewconversionwebinar\/\"><span style=\"font-weight: 400;\">enroll in a webinar<\/span><\/a><span style=\"font-weight: 400;\">. More specifically, creating an automated evergreen webinar that runs every day, even when you\u2019re not in front of a computer.<\/span><\/p><p><b>That\u2019s the power of webinars, you\u2019re not trading your time for money. Not having a webinar is why so many entrepreneurs work too hard and miss out on a chance to grow their businesses!<\/b><\/p><p><span style=\"font-weight: 400;\">With automated webinars, I can literally be at the beach or at a coffee shop answering questions from people who are going through the webinar. Or better yet, have a team do it via chat and remove me entirely from the event.<\/span><\/p><p><span style=\"font-weight: 400;\">While live webinars are great, it\u2019s more time in front of the camera and isn\u2019t scalable in the long run. Evergreen webinars have the experience of being live without actually having to be behind the computer. You get to provide users with 60-minute of valuable content and give them bonus offers like an eBook or PDF download.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And no matter where your potential clients are or what time zone, you can make sales on autopilot. Webinars have so much impact on users and limited-time bonuses can get them to take action quickly. You can build so much know, like, and trust with them they are ready to pull out their credit card instantly.<\/span><\/p><p><span style=\"font-weight: 400;\">Plus, <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\"><span style=\"font-weight: 400;\">webinars convert much higher<\/span><\/a><span style=\"font-weight: 400;\"> than almost any sales page or VSL.<\/span><\/p><h3><span style=\"font-weight: 400;\">Getting Webinar Participants: Start Creating Micro-Content<\/span><\/h3><p><i><span style=\"font-weight: 400;\">So how can you drive people to webinars without spending a ton of money on Facebook or Instagram ads?<\/span><\/i><\/p><p><b>Micro-content via social media<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-370695e e-flex e-con-boxed e-con e-parent\" data-id=\"370695e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7915b1 elementor-widget elementor-widget-image\" data-id=\"c7915b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2025\/05\/Automating-Your-Engagement-1-1024x539-1.png\" class=\"attachment-large size-large wp-image-649\" alt=\"\" srcset=\"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2025\/05\/Automating-Your-Engagement-1-1024x539-1.png 1024w, https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2025\/05\/Automating-Your-Engagement-1-1024x539-1-300x158.png 300w, https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2025\/05\/Automating-Your-Engagement-1-1024x539-1-768x404.png 768w, https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2025\/05\/Automating-Your-Engagement-1-1024x539-1-600x316.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90df7b1 e-flex e-con-boxed e-con e-parent\" data-id=\"90df7b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0766977 elementor-widget elementor-widget-text-editor\" data-id=\"0766977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Start creating micro-content that is helpful and gives fans or followers a little bit of wisdom and education. Because remember, as an entrepreneur all you are is a problem solver. So the more value you can provide across multiple platforms, the bigger the potential audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Think about entrepreneurs like Gary Vee. Anywhere you go online he\u2019s there with a video, interview or motivational quote regardless of which social media channel. He\u2019s one of the few social media leaders to omnipresent and provides great micro-content.<\/span><\/p><p><span style=\"font-weight: 400;\">My team and I are also doing the same thing with my company and personal brand. That\u2019s why you\u2019ve probably seen Easy Webinar Facebook ads, Instagram stories, Instagram posts, and much more. Being omnipresent helps you build authority and get in front of more potential customers.<\/span><\/p><p><b><i>Finding this post helpful so far and ready to learn the 3 easy ways to create micro-content for your brand? Just click the button below to download the FREE worksheet instantly!<\/i><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-284a37f e-flex e-con-boxed e-con e-parent\" data-id=\"284a37f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4eefae2 e-con-full e-flex e-con e-child\" data-id=\"4eefae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a73d3 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"a2a73d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Button Image -->\r\n<a href=\"#\" onclick=\"document.getElementById('microcontent-form').style.display='block'; this.style.display='none'; return false;\">\r\n  <img decoding=\"async\" \r\n    src=\"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2025\/05\/3-Easy-Ways-to-Create-Micro-Content-for-Your-Brand-Worksheet-1.png\"\r\n    alt=\"3 Easy Ways to Create Micro Content Worksheet\"\r\n    style=\"max-width:100%; height:auto; cursor:pointer;\"\r\n  >\r\n<\/a>\r\n\r\n<!-- Inline Form (Hidden Initially) -->\r\n<div id=\"microcontent-form\" style=\"display:none; margin-top:20px;\">\r\n  <iframe\r\n    src=\"https:\/\/api.leadconnectorhq.com\/widget\/form\/UdPun60bvjHi1X8HmPAQ\"\r\n    style=\"width:100%;height:520px;border:none;border-radius:6px;\"\r\n    id=\"inline-UdPun60bvjHi1X8HmPAQ\"\r\n    title=\"Blog Form - 3 Ways to Create Micro-Content\"\r\n  ><\/iframe>\r\n<\/div>\r\n\r\n<script src=\"https:\/\/link.msgsndr.com\/js\/form_embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-808b91e e-flex e-con-boxed e-con e-parent\" data-id=\"808b91e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7706c50 elementor-widget elementor-widget-text-editor\" data-id=\"7706c50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">So how should you get started?<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Personally, I think video is the easiest and best way. Video content helps build the know, like, and trust factor much more than any other medium.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are 3 easy ways to start creating micro-content for you or your brand to get people enrolled in your evergreen webinar:<\/span><\/p><h4><span style=\"font-weight: 400;\">Create Long-Form Content on Youtube<\/span><\/h4><p><span style=\"font-weight: 400;\">The more saturated Youtube gets, the more important it is to create long-form content to stand out in the crowd. Not only does this help increase your chances of getting found in search but it also makes it easy to create micro-content. One great 30-minute Youtube video could produce 3-4 Facebook videos, 5-10 clips for Instagram or more.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to get off the content hamster wheel, you have to produce long-form content like Youtube videos or blog posts and repurpose the content. If you try to make something for each platform you will spend all of your days creating and not getting clients.<\/span><\/p><h4><span style=\"font-weight: 400;\">Engage on Instagram Daily<\/span><\/h4><p><a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\"><span style=\"font-weight: 400;\">Instagram is growing<\/span><\/a><span style=\"font-weight: 400;\"> more and more every single day. With 2 billion monthly active users, it\u2019s a perfect spot to get in front of potential clients. And you can do it in so many different ways.<\/span><\/p><p><b>Instagram Stories<\/b><\/p><p><span style=\"font-weight: 400;\">Instagram stories are a huge part of how the algorithm prioritizes your account. Try to post throughout the day using stories. Give people a behind the scenes of your life and provide value whenever possible. This is also a great way to get over a fear of video as the clips are only 15 seconds long.<\/span><\/p><p><span style=\"font-weight: 400;\">And once you get over 10,000 followers, use the swipe up to link to new content like blogs, Medium articles podcast episodes or webinar opt-ins.<\/span><\/p><p><b>Instagram Live<\/b><\/p><p><span style=\"font-weight: 400;\">Even if you don\u2019t have a ton of followers, start using live video a few times per week. The more you get in front of the camera, the more you can establish trust with future clients.<\/span><\/p><h4><span style=\"font-weight: 400;\">Use Facebook To Grab Attention<\/span><\/h4><p><span style=\"font-weight: 400;\">While Instagram is very popular, Facebook is still a great way to <\/span><a href=\"https:\/\/caseyzeman.com\/how-to-easily-keep-your-audience-engaged\/\"><span style=\"font-weight: 400;\">engage with your audience<\/span><\/a><span style=\"font-weight: 400;\">. I recommend having videos in the 5-10 minute range and laced with value. An easy way to do this is to trim down Youtube content so you\u2019re recycling content.<\/span><\/p><h3><span style=\"font-weight: 400;\">Wrapping Up The Architecture of Automating Engagement<\/span><\/h3><p><span style=\"font-weight: 400;\">Getting people enrolled in webinars from social media will help you stay motivated and consistent with content creation. Remember, staying engaged with your audience and providing them value <\/span><i><span style=\"font-weight: 400;\">regularly<\/span><\/i><span style=\"font-weight: 400;\"> is the key to consistently selling digital products and services.<\/span><\/p><p><span style=\"font-weight: 400;\">Get started with Easy Webinar so you can create your first evergreen webinar and start driving leads via social media. Webinars will help leverage your time better than any other platform and engage with your audience at a very deep level. Plus, if you\u2019re running them correctly, you will get people buying your stuff instantly!<\/span><\/p><p><b><i>Don\u2019t forget to grab a FREE copy of my worksheet about the 3 easy ways to create micro-content for your brand. Just click the button below to download the worksheet instantly!<\/i><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1055626 e-flex e-con-boxed e-con e-parent\" data-id=\"1055626\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-185adf8 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"185adf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Button Image -->\r\n<a href=\"#\" onclick=\"document.getElementById('microcontent-form-2').style.display='block'; this.style.display='none'; return false;\">\r\n  <img decoding=\"async\" \r\n    src=\"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2025\/05\/3-Easy-Ways-to-Create-Micro-Content-for-Your-Brand-Worksheet-1.png\"\r\n    alt=\"3 Easy Ways to Create Micro Content Worksheet\"\r\n    style=\"max-width:100%; height:auto; cursor:pointer;\"\r\n  >\r\n<\/a>\r\n\r\n<!-- Inline Form (Hidden Initially) -->\r\n<div id=\"microcontent-form-2\" style=\"display:none; margin-top:20px;\">\r\n  <iframe\r\n    src=\"https:\/\/api.leadconnectorhq.com\/widget\/form\/UdPun60bvjHi1X8HmPAQ\"\r\n    style=\"width:100%;height:520px;border:none;border-radius:6px;\"\r\n    id=\"inline-UdPun60bvjHi1X8HmPAQ-2\"\r\n    title=\"Blog Form - 3 Ways to Create Micro-Content\"\r\n  ><\/iframe>\r\n<\/div>\r\n\r\n<script src=\"https:\/\/link.msgsndr.com\/js\/form_embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a525e1 e-flex e-con-boxed e-con e-parent\" data-id=\"7a525e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f90b800 elementor-widget elementor-widget-html\" data-id=\"f90b800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- This site is converting visitors into subscribers and customers with OptinMonster - https:\/\/optinmonster.com -->\r\n<script>(function(d,u,ac){var s=d.createElement('script');s.type='text\/javascript';s.src='https:\/\/a.omappapi.com\/app\/js\/api.min.js';s.async=true;s.dataset.user=u;s.dataset.account=ac;d.getElementsByTagName('head')[0].appendChild(s);})(document,180303,195077);<\/script>\r\n<!-- \/ https:\/\/optinmonster.com -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you a coach, course creator, or digital entrepreneur who needs help automating your business? Content creation can feel overwhelming if you\u2019re a newbie entrepreneur or solopreneur. Keeping up with creating engaging content and marketing yourself on social media 24\/7 can feel impossible. But if you want to produce consistent revenue by selling your digital [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grow Your Business on Autopilot | Automation &amp; Scaling Strategies<\/title>\n<meta name=\"description\" content=\"Learn how to automate and scale your business effortlessly. Casey Zeman reveals proven systems, tools &amp; tactics to grow revenue while working less.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/caseyzeman.com\/blog\/grow-your-business-on-autopilot\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grow Your Business on Autopilot | Automation &amp; Scaling Strategies\" \/>\n<meta property=\"og:description\" content=\"Learn how to automate and scale your business effortlessly. 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