{"id":766,"date":"2023-05-09T02:21:14","date_gmt":"2023-05-09T02:21:14","guid":{"rendered":"https:\/\/blue-quetzal-817358.hostingersite.com\/blog\/?p=766"},"modified":"2026-03-05T12:14:34","modified_gmt":"2026-03-05T12:14:34","slug":"how-to-build-trust-and-get-your-clients-results","status":"publish","type":"post","link":"https:\/\/caseyzeman.com\/blog\/how-to-build-trust-and-get-your-clients-results","title":{"rendered":"How to Build Trust and Get Your Clients Results"},"content":{"rendered":"\t\t
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We live in a very results-oriented world. Everyone wants results, usually with minimal effort.<\/span><\/p>

People want to lose weight, make money online, and find their passion. And they want these results quickly.<\/span><\/p>

If you\u2019re just starting your business and want to help others, I\u2019m sure you want to share your results as well. You probably want to tell them how your product can 10X their business. Or how your coaching services can help them lose weight or find the relationship of their dreams.<\/span><\/p>

It\u2019s only natural, you\u2019re an entrepreneur. You want to show your skills, inspire, teach, and positively impact others. But at the beginning of your journey, it\u2019s easy to feel like your results aren\u2019t big enough to really matter.<\/span><\/p>

I\u2019m here to tell you that the exact opposite is true. Your future clients actually want to see the entire process of your success. Sure, people like to read about one-off stories about entrepreneurs making $100,000 a month. But most of your audience wants to see smaller results first.<\/span><\/p>

Why?<\/span><\/p>

Because showing massive results to your audience isn\u2019t always relatable. They might feel like the gap from where they are to where you are is just too big to overcome.<\/span><\/p>

This friction with your audience will lead them to not take action. And inaction will make them feel stuck and in turn, never become part of your tribe. I talk about the results more in this video:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why You Need to Relate With Your Audience<\/b><\/h1>

When you\u2019re selling a product or building a tribe, you have to be relatable. If people can\u2019t relate to you or one of your successful clients, good luck. People need to find something to relate to you about.<\/p>

A good example is my webinar company,\u00a0EasyWebinar<\/a>. We have some clients doing $20,000 in sales per day while others are only doing a few hundred dollars. It\u2019s easy to think that $20,000 is much more motivating to potential clients. But in reality, a majority of my audience just wants to sell an extra $300-$500 per day.<\/p>

Imagine if you want to make $500 or $1,000 and you see someone making 20X your results. it\u2019s really hard to relate to them. For some, this is motivating as they know what\u2019s possible. For others, it can actually be demotivating and turn them away from your offerings.<\/p>

If you\u2019re doing this in your business, I recommend switching it up. Instead of just focusing on the big results, focus on the next level.<\/p>

You have to give your audience results that they are confident they can achieve and make them want to take action. Remember, you can\u2019t get to $100,000 a month without first making $1,000, then $10,000 and then $25,000.<\/p>

Document The Journey<\/b><\/h1>

People won\u2019t always take your word for the results of your product or service either. That\u2019s why testimonials, both written and video, are super helpful to sell your product or service.<\/p>

With Easy Webinar we share all kinds of results, not just the clients killing it with $20,000 in daily sales. Some of the most successful coaches and influencers constantly show off different types of results. I do the same by sharing screenshots of people succeeding at all different levels.<\/p>

This will help broaden your market and attract the right type of clients. It\u2019s important to show case studies and testimonials for clients at different levels of success.<\/p>

Don\u2019t just show one massive result and expect to bring in a ton of clients. You want to be able to show your future tribe members how you can help them along the journey.

Has this post been helpful? Do you want to take these ideas to the next level? Grab your FREE fillable worksheet by clicking the button below!\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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