{"id":813,"date":"2023-05-12T02:55:47","date_gmt":"2023-05-12T02:55:47","guid":{"rendered":"https:\/\/blue-quetzal-817358.hostingersite.com\/blog\/?p=813"},"modified":"2026-03-03T11:51:49","modified_gmt":"2026-03-03T11:51:49","slug":"how-to-easily-keep-your-audience-engaged","status":"publish","type":"post","link":"https:\/\/caseyzeman.com\/blog\/how-to-easily-keep-your-audience-engaged","title":{"rendered":"How to Easily Keep Your Audience Engaged"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"813\" class=\"elementor elementor-813\">\n\t\t\t\t<div class=\"elementor-element elementor-element-472fe39 e-flex e-con-boxed e-con e-parent\" data-id=\"472fe39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf5a02 elementor-widget elementor-widget-text-editor\" data-id=\"dcf5a02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are you struggling to keep your social media following engaged with your content?<\/span><\/p><p><span style=\"font-weight: 400;\">Do you feel like you\u2019re spending so much time actually creating content but aren\u2019t actually getting the type of engagement you really want?<\/span><\/p><p><span style=\"font-weight: 400;\">If I had to guess one reason, it\u2019s probably because of your lack of consistency with your posting schedule.<\/span><\/p><p><i><span style=\"font-weight: 400;\">The reason?<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">It\u2019s hard to build trust and engagement with an audience when you don\u2019t produce high-quality content on a regular basis. I know because I\u2019ve been guilty of this inconsistency as well.<\/span><\/p><p><span style=\"font-weight: 400;\">When you\u2019re building an online business, sometimes it\u2019s easy to push off creating new content to focus on building out a product or spending time with your existing clients. But to retain and grow an engaged audience, you need to put out high-quality content like your business depends on it. Because it actually does.<\/span><\/p><p><span style=\"font-weight: 400;\">If you don\u2019t, then you\u2019ll have a lower engagement rate and have a hard time growing your income or impact. Luckily, there are plenty of ways to stay consistent and keep your audience craving more of your epic content.<\/span><\/p><p><span style=\"font-weight: 400;\">I talk about how to keep an audience engaged in this YouTube video.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-211dd57 e-flex e-con-boxed e-con e-parent\" data-id=\"211dd57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b80fca8 elementor-widget elementor-widget-video\" data-id=\"b80fca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=nxpWhrBVtxs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a97a666 e-flex e-con-boxed e-con e-parent\" data-id=\"a97a666\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3478024 elementor-widget elementor-widget-text-editor\" data-id=\"3478024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How to Keep An Engaged Audience<\/span><\/h2><p><span style=\"font-weight: 400;\">Here are my best tips to keep an engaged audience, build your tribe, and grow your following on social media.<\/span><\/p><h3><span style=\"font-weight: 400;\">Create Content Regularly<\/span><\/h3><p><span style=\"font-weight: 400;\">The old saying, \u201c<\/span><i><span style=\"font-weight: 400;\">Content is king<\/span><\/i><span style=\"font-weight: 400;\">\u201d is as true today as it\u2019s ever been. Everyone is producing content on every social media platform. But to stand out amongst the crowd, you need to create content that solves a problem for your audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Remember, as an entrepreneur, you\u2019re nothing more than an expert problem solver in your specific niche. To help people with their issues, your content should:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remind them of a problem that they need to address.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then create 10-15 ideas that bring up the problem and give them an answer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recycle the content on different platforms with bite-sized answers. This could include videos on Instagram, Facebook Live or blog content.\u00a0\u00a0<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Create an Expectation for Your Audience<\/span><\/h2><p><span style=\"font-weight: 400;\">Once you know the type of content to focus on, then you need to create an expectation of when and where your content comes out. Consistency <\/span><a href=\"https:\/\/caseyzeman.com\/how-to-gain-trust-and-boost-credibility-with-your-audience\/\"><span style=\"font-weight: 400;\">builds trust with your audience.<\/span><\/a><span style=\"font-weight: 400;\"> And trust will lead to buyers and a more loyal following. But if you only show up once a week on Instagram or once a month on Youtube, followers might begin to doubt your commitment.\u00a0\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Create a Content Schedule<\/span><\/h3><p><span style=\"font-weight: 400;\">One of the ways I\u2019ve found helpful to stay consistent with new content is to create a schedule and plan everything in advance. Otherwise, it\u2019s easy to not publish stories on Instagram, engage with people on Facebook or publish a post on LinkedIn.<\/span><\/p><p><span style=\"font-weight: 400;\">Whatever platform you\u2019re using, you need a content schedule in advance. And if you\u2019re focusing on more than one, which most of you are, it\u2019s even more important to have a content calendar.<\/span><\/p><p><b>Having difficulties coming up with content for your blog? Use my FREE content calendar tool to help you! Just click the button to download it instantly.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-280e5e6 e-flex e-con-boxed e-con e-parent\" data-id=\"280e5e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb8665 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"0bb8665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Button Image -->\r\n<a href=\"#\" onclick=\"document.getElementById('calendar-form').style.display='block'; this.style.display='none'; return false;\">\r\n  <img decoding=\"async\" \r\n    src=\"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2023\/05\/Content-Calendar-Tool.png\"\r\n    alt=\"Content Calendar Tool\"\r\n    style=\"max-width:100%; height:auto; cursor:pointer;\"\r\n  >\r\n<\/a>\r\n\r\n<!-- Inline Form (Hidden Initially) -->\r\n<div id=\"calendar-form\" style=\"display:none; margin-top:20px;\">\r\n  <iframe\r\n    src=\"https:\/\/api.leadconnectorhq.com\/widget\/form\/3ZmT0c2Ucn0lLx8VsnjS\"\r\n    style=\"width:100%;height:500px;border:none;border-radius:6px;\"\r\n    id=\"inline-3ZmT0c2Ucn0lLx8VsnjS\"\r\n    title=\"Blog Form - Content Calendar Tool\"\r\n  ><\/iframe>\r\n<\/div>\r\n\r\n<script src=\"https:\/\/link.msgsndr.com\/js\/form_embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91c0942 e-flex e-con-boxed e-con e-parent\" data-id=\"91c0942\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd70f3 elementor-widget elementor-widget-text-editor\" data-id=\"bbd70f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Focus on One Platform<\/span><\/h3><p><span style=\"font-weight: 400;\">Once you have your content calendar created, it\u2019s time to focus on which platform you want to use most. One thing I see so many entrepreneurs do is to try to appear on every platform all at once. One day you\u2019re on Snapchat, the next day you\u2019re on Instagram, and the next day you\u2019re posting on Youtube.<\/span><\/p><p><span style=\"font-weight: 400;\">Be careful of the Gary Vee syndrome of posting everywhere all the time. Remember, if you see big entrepreneurs posting all over and being fully omnipresent, it\u2019s because they have a content team that is editing and producing it all. If you\u2019re a solopreneur or startup, this content creation model isn\u2019t going to last.<\/span><\/p><p><span style=\"font-weight: 400;\">While I understand you want to have content all over, it\u2019s better to start with one platform and go all in. While it\u2019ll be different for every business, I think in general, Instagram has the most potential to consistently post content. You can link to your other content, share on a regular basis, and give people a behind the scenes look into your life.\u00a0\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">Why You Should Focus on One Platform At a Time<\/span><\/h4><p><span style=\"font-weight: 400;\">The main reason to focus on one platform is to avoid burning out. Burning out leads to not posting anywhere and thus, not growing your following or keeping the current ones engaged.<\/span><\/p><p><span style=\"font-weight: 400;\">By focusing on one platform, you are reminding followers that you are there for them. At a subconscious level, they\u2019ll begin to recognize your posts and start to associate you with being an expert and someone who is there for them. Plus, it makes it way easier for you to stick to one platform and go all in instead of five different ones.\u00a0\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Batch Your Content<\/span><\/h3><p><span style=\"font-weight: 400;\">So, what\u2019s the easiest way to create content for your calendar?<\/span><\/p><p><span style=\"font-weight: 400;\">My recommendation \u2026 <\/span><i><span style=\"font-weight: 400;\">batching<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Batching makes things so much easier to stay in the zone and produce a ton of content at once.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, I hire a video team to come out once a quarter to L.A. and shoot all of my content for the next three months. Even if you don\u2019t have a team or can\u2019t afford this yet, you can still use the batching process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You could record all of your podcasts for the month in a few days. You could write all of your blogs in a few days. Or, you could shoot 30 Instagram videos in a few hours to have awesome content for an entire month.<\/span><\/p><p><span style=\"font-weight: 400;\">Find how you can best start batching content to help yourself stay consistent.<\/span><\/p><h3><span style=\"font-weight: 400;\">Automate, Automate, Automate\u00a0\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">If you\u2019re a solopreneur or someone who has a small team, automation is essential to growth. You need to focus on building systems to make it easily repeatable and scalable.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, you could film all your content on Tuesdays and edit it all on Wednesdays. And on Thursday, you could schedule it out using an automated scheduler. Use services like <\/span><a href=\"http:\/\/www.buffer.com\/\"><span style=\"font-weight: 400;\">Buffer<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/www.hootsuite.com\/\"><span style=\"font-weight: 400;\">Hootsuite, <\/span><\/a><span style=\"font-weight: 400;\">or something else to get your content published for the entire week each Sunday.<\/span><\/p><h4><span style=\"font-weight: 400;\">Get Help<\/span><\/h4><p><span style=\"font-weight: 400;\">If you\u2019re feeling overwhelmed and can\u2019t seem to find a scalable process to automate your content, you should look into hiring a social media manager or virtual assistant. VAs are usually much cheaper than a social media manager and can help with small tasks that take up your precious time as an entrepreneur.<\/span><\/p><p><i><span style=\"font-weight: 400;\">My recommendation?<\/span><\/i><\/p><p><b>Outsource the tasks you hate doing.<\/b><\/p><p><span style=\"font-weight: 400;\">If you\u2019re in startup mode, your time is valuable. While it costs money to hire people, it\u2019s still worth it as you can make more money staying in your zone of genius.<\/span><\/p><p><b>Remember to get my FREE content calendar tool if you are having difficulties coming up with content for your blog. Just click the button to download it instantly!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97a66ae e-flex e-con-boxed e-con e-parent\" data-id=\"97a66ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d95f3 elementor-widget elementor-widget-text-editor\" data-id=\"54d95f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h3><p><span style=\"font-weight: 400;\">Remember this\u2026 If you want to keep an audience engaged, the most important rule is to stay consistent with your content. Consistency builds trust, and trust will help you monetize your following in the future.<\/span><\/p><p><span style=\"font-weight: 400;\">The easiest way to stay consistent is to focus on one platform and go all in. Once you find that platform, find ways to batch, automate, and schedule your content with an easy-to-follow content calendar.<\/span><\/p><p><span style=\"font-weight: 400;\">I\u2019m sure in no time you\u2019ll keep an audience engaged and start to grow your social media!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12a8b16 e-flex e-con-boxed e-con e-parent\" data-id=\"12a8b16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e195ce elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"2e195ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Button Image -->\r\n<a href=\"#\" onclick=\"document.getElementById('calendar-form-2').style.display='block'; this.style.display='none'; return false;\">\r\n  <img decoding=\"async\" \r\n    src=\"https:\/\/caseyzeman.com\/blog\/wp-content\/uploads\/2023\/05\/Content-Calendar-Tool.png\"\r\n    alt=\"Content Calendar Tool\"\r\n    style=\"max-width:100%; height:auto; cursor:pointer;\"\r\n  >\r\n<\/a>\r\n\r\n<!-- Inline Form (Hidden Initially) -->\r\n<div id=\"calendar-form-2\" style=\"display:none; margin-top:20px;\">\r\n  <iframe\r\n    src=\"https:\/\/api.leadconnectorhq.com\/widget\/form\/3ZmT0c2Ucn0lLx8VsnjS\"\r\n    style=\"width:100%;height:500px;border:none;border-radius:6px;\"\r\n    id=\"inline-3ZmT0c2Ucn0lLx8VsnjS-2\"\r\n    title=\"Blog Form - Content Calendar Tool\"\r\n  ><\/iframe>\r\n<\/div>\r\n\r\n<script src=\"https:\/\/link.msgsndr.com\/js\/form_embed.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are you struggling to keep your social media following engaged with your content? Do you feel like you\u2019re spending so much time actually creating content but aren\u2019t actually getting the type of engagement you really want? If I had to guess one reason, it\u2019s probably because of your lack of consistency with your posting schedule. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Keep Your Audience Engaged | Proven Strategies &amp; Casey Zeman<\/title>\n<meta name=\"description\" content=\"Learn proven strategies to easily keep your audience engaged\u2014boost connection, retention &amp; interaction with insights from Casey Zeman.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/caseyzeman.com\/blog\/how-to-easily-keep-your-audience-engaged\" \/>\n<meta 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