Turn your story into sales.
You know how to help people. I'll help you build a business around that, with an offer people understand and a webinar that does the explaining for you.
Founder of EasyWebinar · Author of The Sales Experience · Dad of three
Before EasyWebinar, I had a course I didn't know how to sell.
I spent six months building my first course, YouTube Revealed, between midnight and 3 a.m. I launched it. Crickets. I had something to teach and no idea how to get anyone to buy it.
In 2012 I ran my first webinar from a freezing trailer in Iowa. I was terrified. It brought in $2,000 that night. So I kept going, and slowly learned to help people through the presentation instead of chasing the sale. That work became EasyWebinar.
A few years later, automated webinars kept the business running while my wife and I made 16 trips to Haiti to adopt our sons. We became a family of five without putting the business on hold.
That's what I bring to this work. I want to help you share what you know and sell it in a way that leaves room for the rest of your life.
from my first webinar, run from a trailer in Iowa in 2012.
people on my list two years later, from doing more webinars.
in sales in 2015, the year EasyWebinar was born.
trips to Haiti to adopt our sons, while automated webinars ran the business.
Knowing your work and knowing how to sell it are different skills.
You can believe in your service and still struggle to explain why someone should buy it. That's the gap I work on. We look at what you offer and how you present it, then connect the webinar and follow-up so people understand your value before they ever get on a call.
Sound familiar?
- People enjoy your content but don't know what to do next.
- You have the same conversation before every single sale.
- Every new client means another hour gone from your week.
- Your offer makes sense to you. Less so to everyone else.
The work has grown beyond the webinar.
A business that doesn't need another hour of your time for every sale and every client question. Three ideas get you there.
- 01
TribeMinded
Start with the people you can help and the result they care about. That gives you an offer priced on the value of the work, not the hours you spend on it.
- 02
The Sales Experience
Turn the explanation you repeat on every sales call into a webinar people can learn from. Your story and teaching do the trust-building before anyone books a call.
- 03
Big Results
Deliver the result without making every step another one-to-one appointment. Tools and training handle what repeats; weekly group coaching handles the rest.
What you walk away with.
Coaching and implementation help so the pieces connect, instead of sitting in four separate Google Docs.
Your signature offer
A clear audience, promise and delivery model, built around the result you help clients get.
Your webinar
A story, a teaching structure and an invitation that connect what you know to what you sell.
Your connected funnel
Registration pages, emails, booking flow and automation, set up with hands-on help.
Your next 90 days
The numbers to watch and the priorities for traffic, testing and follow-up once the program ends.
Where would you like to begin?
Start with the book.
The Sales Experience shares how I use teaching and storytelling to help people understand an offer.
Get the bookBuild it with supportJoin the Accelerator.
Work on your offer, webinar and follow-up over 12 weeks, with coaching, technology and implementation help.
See the programHave it built for youExplore done-for-you.
If you'd rather we handle more of the funnel and tech, my team will walk you through the scope before you decide.
Book a call
Everything I learned, in one book.
After hundreds of my own webinars, and watching what worked across thousands of events on EasyWebinar, I put the lessons in one place. The Sales Experience has 20+ formulas for selling through online events, and how to bring your own story into the presentation.
People I've worked with, in their own words.
“Casey is responsible for igniting my online trainings, leading to 7 figures in sales, and growing every day.”
“Casey has changed our lives. We were doing 2–3 live webinars a week. With a family and a job, I was tired…”
“I like working with you Casey because I trust you! It's such a good business model. Casey, you my friend are the goods.”
“Thank you Casey for doing all the work ahead of time to speed up our learning.”
Individual experiences across Casey's training and EasyWebinar. Not a promise of results.
Tell me what you're working on.
If you're working out how to sell your expertise, my team will talk through your offer, where you're stuck, and whether the Accelerator or another option fits.