5 Critical Features of EasyWebinar That Will Change Your Online Events (Lesson 3)

Welcome to lesson 3. Today, we’re talking about something that sounds technical but honestly decides how fast your webinars start working.

What webinar platform should you use?

Because the platform you choose is not just where you host a webinar. It decides how easy it is to build the pages, follow up, track what people did, and turn one webinar into a repeatable sales and marketing system.

And yes, I’ll say it upfront, I’m biased. I believe EasyWebinar beats the rest. But I also want you to understand why, so you can compare tools with clarity instead of guesswork.

Most people think webinar platforms are all the same. They’re not.

Some tools are ‘meeting tools that can host a webinar.’ Other tools are ‘marketing tools built around webinars.’

That difference changes everything. Before we discuss features, let’s quickly go through the common options people start with: 

GoToWebinar

This leans more toward a download-based experience. While attendees can often join GoToWebinar directly in their browser, the desktop app unlocks more features and may launch automatically, especially for presenters or certain event types. Mostly built for live webinars.

Zoom

Same vibe. You download it. Great for live sessions. Super common. And yes, you can push to Facebook Live, which is useful.

But here’s the limitation with both. They are mostly live webinar tools. They are not built to run a full webinar funnel with automation, tracking, and marketing flexibility baked in.

That’s where EasyWebinar plays a completely different game.

What makes EasyWebinar different

• Live and automated webinars in one system

EasyWebinar does everything those tools do for live webinars. But it also lets you run automated webinars that feel live.

That means you can

• Run live sessions when you want
• Turn your best live webinar into an evergreen one
• Let it run in real time without you being there

You can stream videos from YouTube, Vimeo, Wistia, Amazon S3, or even reuse a previous live webinar. And because live and automated webinars live in the same platform, you can switch strategies without rebuilding everything.

This alone saves a ton of time.

• One platform that hosts the entire webinar funnel

EasyWebinar isn’t just a video player, it builds and hosts the full funnel for you, including:

• Registration pages
• Thank you pages
• Countdown pages
• Event pages
• Replay pages

You get templates you can plug into right away, customize with your branding, and use without extra tools. If you already have a website or landing pages, you can embed the registration box widget anywhere. That’s huge. Everything works as one system. You don’t need separate tools. 

• Countdown and thank you pages that actually do something

Most people treat these pages like dead ends. They’re not. With EasyWebinar, your thank you page can:

• Add the event to their calendar
• Encourage social sharing
• Unlock a bonus when they share

That alone can drive extra traffic without ads. And the countdown page is one of the most underused assets in a funnel.

You can:

• Add a short pre-webinar video
• Reinforce why they should attend
• Offer a small bonus
• Build anticipation before the event starts

Small tweaks. Big impact on show-up rates.

• Replay pages with real urgency

Replay strategy matters more than most people realize. EasyWebinar lets you control how replays work.

You can:

• Let people watch anytime
• Set a fixed expiration
• Use evergreen expiration based on when they registered

So if someone registers at 2 PM and you want the replay to expire in 5 days, it does that automatically based on their timeline. That creates urgency without fake countdowns or pressure.

• Built-in follow-ups, tracking, and analytics

This is where EasyWebinar really separates itself from tools like Zoom or GoToWebinar. EasyWebinar is built like a marketing platform.

You can

• Send follow-ups based on behavior
• See who registered, attended, left early, or watched the replay
• Track clicks on offers and downloads
• Add Facebook pixels, Google Analytics, and other tracking scripts
• Customize page URLs and SEO settings
• Control how pages look when shared on social

That means you’re not guessing what worked. You’re optimizing based on real data.

What EasyWebinar was designed to do

I explain it like this.

EasyWebinar was built to get you more customers. Keep the customers you already have. Save you time and money

You get customers through marketing webinars.

You keep customers through onboarding and training webinars.

And you save time by turning your best webinars into evergreen systems.

One great webinar can keep working long after you’re done presenting.

How people actually use it

This isn’t just for marketers.

• Course creators use it to sell programs
• Coaches and consultants use it to qualify clients
• Real estate professionals use it for virtual walkthroughs
• Wellness, education, and even religious organizations use it to communicate and grow

The pattern is always the same. Webinars become the backbone. Automation turns it into a system.

Final thoughts

If you just want to host a live call, you have plenty of options.

But if you want webinars to become a real growth engine, with pages, funnels, automation, follow-ups, tracking, replays, and analytics, you need a platform built for marketing and selling, not just streaming.

That’s why EasyWebinar exists. And if you’re ready to move beyond the basics, the best time to build your webinar funnel is now.

And if this helped, make sure you subscribe to my YouTube channel. I talk about the tools, strategies, and automation workflows that turn simple webinars into real revenue.

Watch Lesson 3 here