So I just received a question that came through one of my EasyWebinar Auto-Webinar Chat Boxes. This is what the person asked:
“What are some ways to promote your upcoming webinar for someone just getting started and has no list and no social media contacts?”
You’d be surprised how many times I’ve heard this question. As some of you might know, I use Webinars as one of the main sources for selling my products.
AND when I first started out, I was plagued by this same question.
But really, this question is more related to “Traffic” which, of course, is the life & blood to an online presence.
So in this article, I wanted to give some helpful tips on how to drive attendees to your Webinars.
Tip #1 (PITCH FREE WEBINAR): Â If you are brand new to doing Webinars and you have very few followers and no list, then I would suggest you start with doing a Pitch Free Webinar where you offer up a gift of extreme value. By doing this you can connect with like-minded people who would potentially cross-promote your free Webinar.
Why? Because it becomes a win-win situation when big-list owners can send off free and valuable content to their community.
Essentially you would be doing this to build up a list and your following!
In fact, if you are new to online marketing then I want you to be ultra-aware of this tip.
To get any sort of following you need to build up a list of subscribers. Webinars are a terrific way of building up your subscriber list. Incentivize them to join your Webinar by letting them know that you will be giving them a “free gift” at the Webinar. (Offer up this free gift to them at the end of the Webinar to keep your attendees on for the entire Webinar)
Think: a template, worksheet, Notion doc, checklist, or mini guide. This does two things:
- Gives people a reason to attend
- Encourages others (even those with bigger audiences) to share it
You can even ask micro-creators or niche newsletter owners to promote it because it’s actually useful to their audience.
Please note: This, of course, is for people who have a product or service already. For those who do not have a product or service, you can promote someone else’s through affiliate links.
Tip #2 (Use Live Vide)- Instagram Live, YouTube Live, or LinkedIn Live
Periscope is gone and Facebook Live isn’t what it used to be. But live video still works.
Hop on Instagram Live or LinkedIn Live and talk about the why behind your webinar. What problem does it solve? What will attendees walk away with?
Then, drop your webinar link in the chat or your bio.
Live video helps people see the face behind the content. Even with zero followers, a great live gets discovered via hashtags or shares.
Tip #3 (Create a Facebook Event):Â
Even if you don’t have a big following, Facebook and LinkedIn Events still show up in feeds. They’re searchable. They’re sharable.
Set up your webinar as an event and invite people you know personally. Then DM a few folks asking if they’d be willing to share it with their audience. Make sure the invite emphasizes the free gift and what attendees will learn, not what you’re selling.
Pro tip: Engage in the event comments ahead of time. This builds curiosity and social proof.
Tip#4 (Meta & YouTube Ads):Â
Run small ad campaigns (Facebook, YouTube, Instagram). You don’t need a big budget to get started with ads. A few dollars a day can go a long way if your webinar solves a clear problem.
Target people by interest or behavior. Send them to your Facebook or LinkedIn Event page, or directly to your EasyWebinar registration page.
Short-form videos (like Instagram Reels or YouTube Shorts) work best for cold traffic. Keep it simple:
Hook with a relatable problem->Tease the transformation->Link to the free webinar
Tip #5 (Tap into Niche Communities & Group):Â
Tap into Niche Communities (Reddit, WhatsApp, Discord, Newsletters). No email list? No problem. Find the places where your audience already hangs out.
Reddit threads
WhatsApp groups
Slack or Discord communities
Niche newsletters (you can pitch them for a quick shoutout)
Don’t just drop your link, offer something useful first. Join the conversation. Help people. Then share your webinar as a solution.
Bonus: Local Market Still Works
Don’t underestimate the power of your local network. Share flyers in co-working spaces, local Facebook Groups, or meetup communities. Offer to speak at local events or partner with nearby businesses who serve your audience.
I hope this article has helped in cataloging different traffic strategies to increase your attendee list on your Webinars.
In Closing, Traffic is Only Step One
Remember: Traffic + Conversion = A Successful Business
These tips will help you get the traffic. Your job during the webinar is to deliver enough value that people want to take the next step with you.
If you’re ready to start driving real leads and building real relationships, even with zero followers, then webinars are still one of the best tools to do it.
Casey
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