Having been a creator myself, I’ve seen how fast the landscape keeps shifting. We’re no longer in the era where big corporations and enterprise models dominate the game. Today, it’s the creator economy that’s leading the charge.
Everywhere you look, individuals and brands are creating content, podcasts, reels, YouTube videos, you name it. And while short-form videos and partnerships get most of the spotlight, one tool that’s quietly making a big comeback is the webinar.
Yes, webinars still work, even in the creator economy. They’re one of the most effective ways to build expert authority, engage directly with your audience, and generate consistent income. Whether you’re hosting them live or setting them to run automatically in the background, webinars help you turn your content into conversations and your audience into customers.
Let’s talk about why they’re more relevant than ever, and how creators both new and seasoned can use them to scale in 2025 and beyond.
The rise of the creator economy
I was talking to my team recently about how things have evolved, enterprise marketing is kind of fading out, and the creator economy has fully taken over. Even large companies are starting to behave like creators. They’re producing podcasts, creating content, and using those pieces to attract leads and customers.
And webinars are at the center of all this. We’re seeing a resurgence of online events, especially webinars, because they bridge the gap between connection and conversion. They let you share your expertise, build trust, and naturally guide people toward your products or services.
Why webinars work
I’ve been in this space long enough to see the power of webinars first-hand. I run a webinar platform called EasyWebinar, which helps people run both live and automated events.
Live webinars let you connect with your audience in real time, perfect for interaction and storytelling. Automated webinars, on the other hand, stream pre-recorded sessions with the look and feel of live events. They run around the clock, so you can keep building leads and generating sales while you sleep.
That combination, authentic live connection and automated scalability, is what makes webinars unbeatable in today’s creator economy.
My journey with webinars
When I first started creating courses back in 2008, I struggled to sell them. I tried everything, posting in forums, social media DMs, and even direct outreach. Nothing clicked. Then I ran my first webinar.
It was far from perfect (I was literally in a freezing trailer in Iowa), but it worked. That first session made me $2K in a single night, and more importantly, it made me realize the power of showing up live, connecting, and teaching.
Over time, I learned how to price my offers, tweak my messaging, and refine my process, all through the feedback I got during webinars. Eventually, I built a business that generated six figures in course sales, just by running live webinars every week.
That’s when I knew I had to make the process easier, not just for me, but for every creator out there who wanted to teach, sell, or share their message without the chaos. That’s how EasyWebinar was born.
The bottom line
Webinars aren’t just about selling, they’re about scaling connection. They help you move beyond followers and build an engaged, loyal audience that actually converts.
If you’re a creator, coach, or business owner looking to grow your revenue, webinars are still one of the most powerful tools you can use. They combine the best of what works today, authenticity, education, and automation, into one high-impact system.
If you want to see how it all works, check out my free masterclass where I break down how to create, test, and scale high-converting webinars, the same system that helped me grow from zero to a six-figure business.
Subscribe to my YouTube channel, it’s where I share real stories, systems, and insights from running and scaling my own business.
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