This is hands down one of the most common questions I get: Now that you’ve found your audience, how do you actually keep them engaged?
I’ll be honest, I’ve struggled with this myself. Finding people who resonate with your message is one thing, but keeping them around… now that’s a whole different ball game.
Most people will tell you, “Just post regularly.” Sure, consistency matters. But posting every day isn’t enough. Engagement comes from how you show up, what you say, and how easy you make it for both yourself and your audience.
If you’ve been creating but feel like growth is stalling or your audience just isn’t responding the way you hoped, you’re not alone. That usually means you haven’t hit the sweet spot yet, the point where your content clicks so well that people actually look forward to hearing from you.
Let’s break down the basics. A few simple things you can repeat over and over without burning out.
1. Solve their problems (over and over again)
The simplest way to stay relevant is to keep solving the problems your audience actually cares about.
You don’t need 100 fresh ideas every week. In fact, you probably only need 10-15 core problems your audience faces. Then repeat them in different ways:
- A 60-second video on Instagram
- A carousel on LinkedIn
- A quick email or story post
Same idea, different format. People forget. People scroll past. People need reminders. Repetition builds trust.
2. Set clear expectations
This is where most people (myself included, in the past) go wrong. If your audience doesn’t know where and when to expect you, they’ll drift away.
You don’t have to be everywhere. In fact, if you try, you’ll burn out fast. Instead:
- Pick one main platform you actually enjoy.
- Tell your audience, “This is where I’ll be.”
- Show up there consistently.
For example, if you love Instagram Stories, own it. Let people know that’s where they’ll hear from you daily.
3. Keep it simple for you and them
Life is busy. I’ve got three kids, and I don’t have endless hours for a complicated content calendar. Chances are, you don’t either.
So keep it simple. Short posts, 60-second videos, quick daily touchpoints. The goal isn’t perfection, it’s presence. Just enough to remind people you’re here and ready to help.
The bottom line
Engagement doesn’t come from being flashy or omnipresent. It comes from:
- Repeating solutions to problems your audience cares about
- Creating predictable touchpoints
- Keeping your process simple enough that you’ll actually stick with it
Do that, and you’ll stay top of mind without burning yourself out.
If you found this useful, you might enjoy some of my other videos too. Go check them out, you’ll probably find something that helps right where you are now.
Watch the full video here
