This one goes out to Rick. Your comment, “Casey is the awesome sauce. YouTube Revealed rocked. I got started online after that program. Thanks, Casey”, took me back to where it all began.
Most people don’t know this, but my online journey actually began with teaching on YouTube. I wasn’t some big guru with a massive audience. I was just a guy geeking out over YouTube SEO, testing things, and then sharing whatever worked and sometimes what didn’t with my audience.
It was about those small, micro wins, like figuring out how to rank a video on the first page of Google, and then turning around the very next day and showing others exactly how I did it.
How it started
When I first started, I wasn’t pulling in massive six-figure results. What I had were small, scrappy wins.
I didn’t wait to package it up into some polished course months later. I shared it with my audience immediately. That quick turnaround made it relatable. People could see, “Okay, this guy is just one step ahead of me, and he’s showing me exactly what’s working right now.”
That feedback loop- me testing, sharing, and then adjusting based on their questions- was the foundation of my early growth.
These days, you see a lot of big, shiny numbers being thrown around online:
“$100K launch in 10 days!”
“Million-dollar funnel!”
And don’t get me wrong, those results can be inspiring. But when you’re just starting, they often feel… unattainable.
What helped me connect with people early on was not the big claims, but the small, specific wins. Micro results that someone could apply right away. For example:
- “Here’s how I doubled my video views in a week.”
- “Here’s how I used YouTube SEO to get traffic to my site.”
These bite-sized lessons gave people confidence. They didn’t need to wait years to see results; they could test it and get proof quickly.
The value of being one step ahead
Here’s something important, you don’t need to be the world’s biggest expert to teach. You just need to be one step ahead of the people you’re helping.
Back then, I wasn’t a YouTube master. I was simply willing to do the nerdy, detailed work that others weren’t diving into. You know, stuff like SEO, running experiments, and then sharing what I learned. And because I shared it in a clear, actionable way, people trusted me.
That’s the sweet spot you want to find: doing the work others don’t want to do, and then handing them the shortcut.
How this translates to webinars
My first webinars weren’t polished. Honestly, they didn’t even have a pitch. I’d just show up, share a result I’d figured out, answer questions, and then let those questions guide my next training.
That created this powerful cycle:
- Share a result-> build trust and give value.
- Listen to questions-> figure out what people need next.
- Create the next training-> directly answer their pain points.
That loop not only built my audience but also naturally led to sales, because people saw me as the guy who could solve their problems, step by step.
Your takeaway
If you’re building a business, don’t stress about having everything “perfect” or waiting until you’ve hit a massive milestone to share.
Start with your micro wins. Share what’s working for you right now. Answer real questions. Build value one step at a time.
That’s how I went from geeking out about YouTube SEO to building a multi-million-dollar business. And it all started with small, scrappy wins, just like Rick reminded me.
If this resonated with you, hit subscribe on my YouTube channel. I share more practical tips on webinars, storytelling, and building a business that grows step by step.
