High-ticket funnels can get complicated. But you don’t necessarily have to think about them only from a ‘sales’ point of view, you can apply the same concept to your everyday life.
You’re driving down the highway, you see a billboard for a burger joint, and before you know it, you’ve pulled over for fries and a milkshake.
That’s a funnel.
The same thing applies to your business, guiding people from curious to interested to yes, I’m buying. That’s what a sales funnel really does. And if you’re selling high-ticket offers, like coaching, consulting, or premium services, you don’t need a massive funnel with 10 steps and 15 upsells.
You just need a clear, simple path that turns attention into action. Let’s break it down.
What a funnel actually is
Let’s say you’re that burger joint. You put up an ad, that’s your billboard. People see it, feel hungry, and pull in.
In the online world, your ad could be a Facebook post, a YouTube video, or a short Instagram clip. It sparks interest and gets people to click.
From there, they land on your page, which is the next step in your funnel. Maybe they download a guide, sign up for a webinar, or book a call. Each step moves them closer to buying from you.
And here’s where it gets fun, just like you’d add fries and a milkshake to your burger order, in business, you can offer additional value at each stage. Maybe it’s an upgrade, a complementary service, or a bonus.
That’s the basic idea of a funnel, guiding people smoothly from awareness to purchase.
Why it doesn’t have to be complicated
When people hear ‘sales funnel’, they picture giant marketing diagrams with 20 arrows and color-coded boxes.
But honestly, you don’t need all that. You just need one clear, simple flow that leads your customer from discovering you to buying from you.
A funnel can look like this:
- A social media post or ad that catches attention.
- A webinar or lead magnet that builds trust and provides value.
- A call-to-action that invites them to take the next step, whether that’s a program, service, or consultation.
That’s it. No complex automation or endless upsells, just clarity and connection.
The power of a high-ticket funnel
Now, most funnels are built for small-ticket offers, $10 ebooks, $50 workshops, maybe $200 courses. But if you’re selling something premium, $3,000 to $5,000 programs or services, you can still use a funnel. You just have to tweak the approach.
Instead of trying to make a quick sale, focus on building trust and demonstrating value through experiences, such as webinars.
Webinars are powerful because they combine education and connection. You can share your story, show results, teach something valuable, and naturally transition into your offer, all in one experience.
It’s not about pushing people to buy. It’s about helping them see why what you’re offering matters and how it solves their problem.
Final thought
A funnel isn’t some secret marketing trick. It’s just a journey, one that turns curiosity into commitment.
So don’t overthink it. Start small, keep it clear, and focus on genuinely helping your audience take the next step. One ad, one page, one offer. Then build from there.
And if you’d like to see exactly how I build high-ticket funnels using webinars and social media, watch the video to go through it step by step.
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