3 Steps to Build an Audience for Your Product in 2025
Most creators and entrepreneurs think building an audience comes *after* they have a product. But in 2025, that thinking is backward.
Your audience is the asset. And your product is just the next chapter in the conversation you’re already having with them.
Whether you’re launching a course, coaching offer, SaaS tool, or community—here are the 3 steps I use (and teach) to build an audience before you ever ask for the sale.
Step 1: Attract Attention by Sharing Your POV
Forget “value-only” content. The internet is overloaded with how-tos and tips. What people really want in 2025 is your perspective.
Start by showing up with:
- Your beliefs about your industry
- Your behind-the-scenes thought process
- Your “why” behind what you’re building
Don’t wait until your offer is perfect. Show the messy middle. Let people into your world. Document the journey > pitch the product.
Step 2: Build Trust Through Interactive Experiences
People follow content. But they buy from connection.
One of the fastest ways to earn trust? Go liveKued and EasyWebinar make this simple—especially for people who don’t want to over-tech it.
When people see you show up in real-time, unfiltered, helping for free… they start to believe you can help them with more.
Casey’s Tip: You don’t need a huge audience. You need engaged humans. Focus on the people already watching. That’s the magic.
Step 3: Nurture with Personality-Driven Content
This is where most people lose momentum. They either ghost their audience… or they sound like a template.
What wins in 2025? Consistency and character.
Your nurture content (emails, short videos, posts) should sound like you. If someone screenshots your post and shares it, your voice should be obvious.
Don’t just educate. Entertain. Be useful and memorable. People should be able to say, “I follow you because I like how you make things make sense.”
Bottom Line
Your audience doesn’t magically appear once you launch. It grows as you show up, solve problems, and stand for something—before the pitch ever happens.
So if you’re sitting on a brilliant idea, start here:
- Show up and share your point of view
- Create small moments of trust with live experiences
- Keep the relationship going with your unique voice
Do this consistently, and by the time you open the cart—you won’t need to convince anyone. They’ll already be waiting for what’s next.
Want help building your audience and offer side-by-side?
Check out Kued.co — our full-stack platform designed to help creators, coaches, and digital entrepreneurs launch with confidence, connect with their people, and convert with ease.
