Why I’m Comfortable With Competition (and Why You Should Be Too)
Ever been super pumped about launching your product, course, or idea—only to see someone else beat you to it? Or worse… launch something almost identical right before you?
Yeah, me too. Years ago, I had a course ready to go, but someone launched a similar offer first. I hit pause. I shelved the entire thing. And you know what? That was a mistake.
Competition Isn’t the Enemy—It’s a Green Light 🚦
Casey’s Super Tip: If there are competitors in your space already, it means there’s demand. People are buying. That’s validation, not a red flag.
Having others in your niche doesn’t make your idea irrelevant. In fact, it makes it even more necessary. Because no one else brings YOUR voice, YOUR story, or YOUR experience to the table.
Your Personality *Is* the Product
In 2025, people don’t just buy products—they buy into people. You can have similar tools, frameworks, or offers as someone else, but what makes you stand out is:
- Your style
- Your stories
- Your tone, your voice, your approach
Your lived experience is what makes your version valuable. You will attract a different type of person than your “competition”—and that’s a good thing.
Competition Sharpens You
When someone else shows up in your space, don’t freeze. Don’t retreat. Get better.
Competition keeps you innovative. It challenges your creativity. It forces you to think beyond your comfort zone and push your own limits.
Instead of going into panic mode, flip the script:
- Refine your messaging
- Level up your offer
- Inject more of YOU into everything you create
Ready to Relaunch That Shelved Idea?
If you’ve got something sitting on the back burner because someone else “got there first”—this is your permission slip to bring it back. Update it. Inject new energy. And launch it.
Chances are, there are people waiting to hear that idea from YOUR mouth… not theirs.
🎥 Watch the full (classic!) Periscope broadcast:
Want to stand out in a “crowded” market?
Learn how to turn your personal voice into a sales engine with our storytelling-first content and webinar platform at Kued.co.
